Digital Marketing for Beginners
Digital marketing can be challenging for experienced business owners, let alone for new business owners. Here at Lizzy Lloyd, we have many years of experience working in the exciting world of marketing, and we understand how confusing it can be.
This is why at Lizzy Lloyd Creative Design, all our projects are led with a marketing approach, be it brand design, web design and even packaging design. With our years of experience and understanding of the plight of many business owners, we have developed this guide to help simplify digital marketing for you to put into practice.
Who is your audience? Where can they be found? What do they want to know about what you are offering?
Who's your audience?
Understanding your audience is crucial to the success of your digital marketing plans. It helps you tailor your message, design, and use the right platform to reach them. But how do you identify your audience? It's simple - you can leverage your in-depth knowledge of your product or service to determine who wants or needs it.
Developing a customer persona is a structured process that outlines details of a typical customer, such as gender, age, income bracket, and hobbies. These details serve as a foundation for understanding the customer's spending habits, potential expenditures, and preferred hangout spots—both online and offline. It is a critical step in effective digital marketing and customer targeting.
For instance, if you sell sports equipment, and your target audience is males between the ages of 18 and 35 who enjoy sports and are likely to be at university but work on weekends, you should advertise your product on social media platforms like TikTok, YouTube, and Instagram. These platforms are popular among that age group. For offline marketing, billboards close to sports arenas and universities would be a good choice. Your message should be tailored to that age group using their language and style.
Where can your audience be found?
Knowing your audience is crucial in finding out where you can find them and positioning yourself in the right place at the right time. For instance, setting up an office space in a forest wouldn't make sense unless your target audience is bears and wolves. Therefore, it's important to be where your audience is to make it easy for them to access your services or buy your products. This also applies to choosing the right social media platform or offline advertising space.
What do your audience want to know?
Understanding your audience's profile, as well as your product or service, is crucial when deciding what information to share with them. For instance, a fast women's fashion brand would typically cater to young female shoppers who are mainly interested in the clothing itself. Thus, a website designed to showcase the clothes and simplify the checkout process would be more effective. On the other hand, a boutique fashion label that specialises in bespoke fashion pieces for the same age range might have customers who are more interested in the clothing-making process, the materials used, and how the garments were made. In conclusion, comprehending your product, service, and target audience will help you determine the level and type of information that should be shared with them.
Our tailored marketing strategy has helped many business owners get closer to their target audience.
We cannot wait to work with you to get your business launched and ready to thrive. Book a slot on the calendar below, and we will contact you.
