How to build an online presence for new businesses
Building an online presence for new businesses involves creating a cohesive digital footprint that attracts and engages your target audience. At Lizzy Lloyd Creative Design, we are all about helping small businesses like yours reach their audience using powerful marketing with beautiful design. So, we wanted to provide you with a comprehensive step-by-step guide to help you establish and grow your online presence effectively.
Define Your Brand:
Many business owners overlook the importance of developing a strong brand for their online presence, so let us convince you with a few reasons why it is important.
1 - A good brand will help your business connect with your audience
2 - A good brand will help anyone working in the business have clarity on how to do things
3 - A good brand will help your business stand out from the competitors
Imagine your business was a person; what is it called, what does it look like, what does it communicate, and what style does it communicate in?
In essence, a strong brand identity is a cornerstone of a successful business. It not only helps to attract and retain customers but also supports all aspects of marketing, communication, and overall business strategy. Investing in a cohesive and compelling brand identity can lead to significant long-term benefits, including increased market share, customer loyalty, and business growth.
We trust that you now better understand the significance of brand design. At Lizzy Lloyd Creative Design, we live and breathe branding, so if you require further persuasion on the importance of this for your business, please feel free to contact us, and we will be happy to assist you in getting started.
Create a Website
You can’t begin to develop an online presence without a website. But not just any website. We encourage you to build a website with a user experience approach. Creating a website will be easier once you have developed your business brand identity. Here are some critical steps to getting your website live:
Purchase a domain name
This will often be your business name, and we advise you to consider using keywords in the domain name. For example, a plumber might use ‘www.davesplumber.co.uk’. This makes it easier for search engines to pick up your business name when prospective customers search for plumbers online. This can apply to many industries, but be careful not to end up with a super long domain address that will be hard to remember or fit easily onto business cards.
Design and development
Consider what platform you will use to build your website and where it will be hosted. This is an important decision because you want to avoid moving to another platform later down the line, which can be complicated and expensive. A good website designer can help you identify the best platform based on what you need your website to do.
Content & SEO
Your website content is very important to you, your audience, and, most importantly, to search engines. The reason you are building a website is so your prospective customers can find you easily. So you want to make it easy by ensuring that each page is loaded with relevant and well written text and uses engaging images and infographics to portray your message. A good website is only complete with a comprehensive search engine optimisation implementation.
We could go on and on about the importance of a website when building a digital presence for your business, but we think you get it! So, if you want to start a new website or perhaps improve your existing website, do not hesitate to get started today!
Set Up Social Media Profiles
Developing a digital presence without plans to set up social media profiles is like having keys that open nothing. It is nearly pointless. Your audience is somewhere on social media, and your mission is to find out what platform they use and rank the platforms in order based on your strategy. Once you know which platform they are on, that should be where you concentrate your effort.
Even worse, having social media platforms without any content or consistent content is like making a sandwich without any fillings!
Okay, let’s quit the metaphors now and say you must be on at least two social media platforms. Deciding which ones very much depends on your audience and what your marketing campaign is geared to.
Our tailored marketing strategy has helped many business owners get closer to their target audience.
Lizzy Lloyds’ marketing consultation service has you covered. We uncover all the key areas that you need to consider to help you develop a marketing strategy perfect for your business!
Thanks for reaching the end of this news story. If you are ready to imagine the possibilities, we will show you endless possibilities. Get Started with Lizzy Lloyd Creative Design today!
