Branding is Everything
To brand or not to brand, that is the question. So, I have spent many hours discussing the importance of branding with clients.
I have worked with clients on the opposite ends of the spectrum when it comes to how important branding is for your business.
Create a distinctive brand design to help your business stand out from the crowd.
There are those who hardly care and just want a quick logo to throw on the packaging. They know their product works, so why wouldn’t the customers buy it just because the branding is not clear?
Then, I have worked with clients who put too many expectations on branding as the sole attribute of selling their products or services.
So, back to our question: to brand or not to brand? The answer is absolutely that you MUST have a brand for your business. A brand gives your business personality and allows your audience to connect easily. Imagine your business as a person meeting a potential customer. What would your business dress like? What would your business sound like?
What language and words would your business use to communicate with this potential customer? This is what branding your business is. With great branding, your existing customers will begin to identify your business and
even associate colours with your brand. Let's try a fun game - close your eyes and get someone to shout out colours, and think about the first brand that comes to mind.
For example, we have become familiar with Ikea's bright yellow and blue colours and McDonald’s yellow and red colours.
Do you need a whole new brand for your business or need to refresh your existing brand?
Branding is the key to setting your business apart from the competition. If you keep your branding strong and consistent, your existing customers will know you from a mile away, and potential customers will be impressed with the first impression.
The secret to great branding is ensuring it resonates with your target audience. But rather than making this blog too long, why not reach out for a personal chat about your business branding? Your business is unique, and I value the opportunity to understand and help you enhance its branding.
Do you need a whole new brand? Do you need to refresh your existing brand?
Lizzy Lloyd Creative Design is excited about branding and can’t wait to talk to you.
hello@lizzylloyd.com | (+44) 79 4676 2494
