Branding is Everything
To brand or not to brand that is the question. So, I have spent many hours discussing the importance of branding with clients.
I have worked with clients on the opposite ends of the spectrum when it comes to how important branding is for your business.
There are those that hardly care and just want a quick logo to throw on the packaging because they know their product works and so why wouldn’t the customers buy it just because the branding is not clear.
Then I have worked with clients who put too many expectations on the branding being the sole attribute to selling their product or services.
So back to our question to brand or not to brand? The answer absolutely is that you MUST have a brand for your business. A brand gives your business personality and allows your audience to connect easily. Imagine your business being a person and meeting a potential customer. What would your business dress like? What would your business sound like?
What language and words would your business use to communicate with this potential customer? This is what branding your business is. With great branding, your existing customers will begin to identify your business and
even associate colours with your brand. Try a fun game and close your eyes and get someone to shout out colours and think about the first brand that comes to mind.
For example, we have become familiar with the Ikeas bright yellow and blue colours and McDonald’s yellow and red colours.
Do you need a whole new brand for your business or need to refresh your existing brand?
Branding is the key that sets your business apart from the competition. If you keep your branding strong and consistent your existing customers will know you from a mile off and potential customers will be impressed with the first impression.
The ingredient to great branding is making sure it resonates with your target audience. But at the risk of making this blog too long why not drop me a call for a quick chat about your business branding.
Do you need a whole new brand? do you need to refresh your existing brand?
Lizzy Lloyd Creative Designs is excited about branding and can’t wait to talk to you.
firstname.lastname@example.org | (+44) 79 4676 2494